by Patrice Sorokin | Mar 7, 2022 | Guest Writers
I have some really smart friends and acquaintances and sometimes when we chat about business, I learn things that I want you to learn too! So, let me introduce you to my acquaintance, Nancy Becher. Nancy is a business coach and disability advocate. She provides...
by Patrice Sorokin | Feb 28, 2022 | General Business
I love designing and consulting my clients, but there’s an unfun side to my business – most businesses really. One of those things is contracts. Writing them, reading them. They’re important to understand. A contract doesn’t just protect the business, it also protects...
by Patrice Sorokin | Feb 21, 2022 | Logos & Marketing Materials
What separates an okay design from a good one…well a lot of things actually. Today we’re going to talk about one in particular – Eye Flow. Eye Flow has nothing to do with anything that might send someone to see an eye doctor. It’s actually about how the eye moves...
by Patrice Sorokin | Feb 14, 2022 | Branding Basics
Authentic. It’s thrown around a lot along with its sibling Authenticity. These are things every business and surely every brand aspire to become. Today let’s explore these terms and why they matter if you’re branding your business. According to our good friend the...
by Patrice Sorokin | Feb 7, 2022 | Advertising, General Business
I’m not a professional copywriter, but I’ve written my fair share of sales messages over the years. Some were for clients who are struggling with their writing, but most were for me. I’ve also read a lot of sales messages and seen which ones have pulled in customers...
