by Patrice Sorokin | Oct 25, 2021 | Logos & Marketing Materials
I regularly get asked about “my process for creating logos” and I know other designers have shared theirs. I thought I’d join in on the trend and lift the curtains for one of my favorite past projects. Let’s go take a peek! A few years ago,...
by Patrice Sorokin | Oct 18, 2021 | Advertising, General Business
If you’ve been around me for any length of time, you’ll have heard me tell you graphic design is not pretty pictures and it’s about communications and sales. Today, I’d like to dive deeper into that a little bit and chat about why it’s a communications and sales tool....
by Patrice Sorokin | Oct 11, 2021 | Logos & Marketing Materials
Labels and Tags are something I create for clients sometimes. They’re actually a subset of packaging design, which is a specialty. I don’t really create packages, although I do know how to create them. Ultimately, I fell in love with label and tag design in college...
by Patrice Sorokin | Oct 4, 2021 | Branding Basics
It’s a big thing and something that is easier to lose than it is to gain or change. I’m of course talking about branding and it really matters, here’s why. Branding is the reputation of a business. Now what defines a good reputation is up to the industry and what type...
by Patrice Sorokin | Sep 27, 2021 | General Business
Mindset, Alignment. These are some of the hot new buzz words everyone seems to be talking about! Everyone seems to have an opinion on this, some buy into it fully and trust their spirits and angels and such to lead and guide them. Others think it’s a load of horse...
