by Patrice Sorokin | Mar 28, 2024 | Branding Basics, General Business
I was talking to someone the other day about the plush bean bag toy collecting frenzy of the 1990s. During this time a certain brand of animal-shaped plush bean bag toys were collected for their value. People kept them in pristine condition in plastic boxes and...
by Patrice Sorokin | Mar 21, 2024 | Advertising, General Business
Question: I hear a lot about USP on social media. What is it and do I need to do it? Answer: A unique selling point or USP is the thing you do better than your competitors. It’s externally focused on what your competitors are doing and how you outshine them. For...
by Patrice Sorokin | Mar 14, 2024 | Branding Basics
“She used AI and it just didn’t sound like us,” she said. I was in the middle of a one-to-one networking call with a new networking buddy when she told me this. The truth is, how you sound when you talk about or write about your business is important. Just as...
by Patrice Sorokin | Mar 7, 2024 | Branding Basics
A rebrand is when a company changes its position in the marketplace. In simple terms, a business wants to talk to different and new people and they made some very big changes to their business to be able to do this. Some people and even professionals will talk about...
by Patrice Sorokin | Mar 1, 2024 | Advertising, Branding Basics
Pivoting is powerful stuff. It’s where the magic lies and knowing when, where, and how to pivot is crucial. When we don’t change, we set ourselves up for future failure. Pivots help us correct course when like Marty McFly we end up going 88 mph in the wrong direction....
