by Patrice Sorokin | Mar 15, 2021 | Branding Basics, General Business
One of the best things to come across my desk as a graphic designer working with existing businesses is their style guide. I love them because it makes my job so much easier. I’m not always going to be one working on their logo or their last marketing campaign. I was...
by Patrice Sorokin | Mar 8, 2021 | Advertising, General Business
When I started my business I was given a lot of advice on how to get customers. One of the pieces of advice I got was to think like my audience. It didn’t make sense to me then, but it makes a lot more sense to me now. Here are few things I’ve learned that will help...
by Patrice Sorokin | Mar 1, 2021 | Advertising, General Business
When I ask a client “Tell me about your audience?” they sometimes don’t know anything about them. One of the ways to learn more about your audience – your ideal clients – is to do market research. Today I’m going to answer a few of the most common questions I get when...
by Patrice Sorokin | Feb 22, 2021 | Advertising, Branding Basics
A tagline is a great tool to help people remember your business. These are short phrases that help share your business’s reputation and personality. Most of us can recite the catchiest ones and they stick with us long after the business is gone. If you’ve been...
by Patrice Sorokin | Feb 15, 2021 | Logos & Marketing Materials
Marketing Collateral is a term that those of us in the sales, marketing, and design industries sometimes use. I have a tendency to use it often. I realize though that a lot of people are not familiar with that term so I thought I’d discuss it today In sales and...
