by Patrice Sorokin | Oct 5, 2020 | General Business
I wrote a blog similar to this several years ago, you might see it floating around the internet, but I felt like it was time to redo it as the industry and landscape of the business community and design community have changed a lot! This is still one of my favorite...
by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business
Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...
by Patrice Sorokin | Sep 21, 2020 | Advertising, Logos & Marketing Materials
Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
by Patrice Sorokin | Aug 31, 2020 | Advertising, General Business
I spend a lot of time discussing art and media with my clients. A topic of conversation that usually comes up is stock art and stock media. Stock photography alone makes an appearance in half of all ads with 9 out of 10 digital marketers using stock photos in their...
