by Patrice Sorokin | Jul 1, 2015 | Advertising
Americans buy 6.5 billion paper greeting cards every year despite the popularity of the Internet and smart phones. According to the Greeting Card Association, the top occasions for sending cards currently are birthdays, sympathy, thank you, new baby, congratulations,...
by Patrice Sorokin | Jul 1, 2015 | General Business
Just the same as fashion has its trends so does the field of Graphic Design. These trends don’t really go away. Bits and pieces of them get re-imagined and recycled into a design that feels new, but actually builds on the past. So with that said; this month, we’ll...
by Patrice Sorokin | Jul 1, 2015 | Advertising
I get asked about my notecards a lot. What most people don’t know is that each card has its unique history. I don’t share them often, but when I do share these stories people seem to really love them. So, I decided to tell the stories behind my cards by featuring one...
by Patrice Sorokin | Jul 1, 2015 | Advertising
I know I mention it a lot, but knowing your target audience-the people most likely to buy your product-is so important!! It affects everything you do from a marketing standpoint. Here are the top 3 things to remember when designing something for your target audience....
by Patrice Sorokin | Jul 1, 2015 | Advertising
Celebrations can be a fun time filled with lots of family, food, gifts and with gifts usually come cards! Ever have that moment standing in the card aisle trying to pick one…me too. I got frustrated and since I can draw- I started making my own. This led to me to...
