What is Marketing Collateral?

Marketing Collateral is anything used within a sales cycle to turn potential customers into paying customers. This differs from advertising which attempts to draw in people to a business and have them become potential customers. Marketing collateral is important...

5 Reasons to Re-Brand

Reason #1- Your content is outdated. Why This is Important: Being modern is important! You wouldn’t wear a powder blue leisure suit or a shoulder padded to the hilt 1980’s power suit to a meeting with an important client because you want to look current and be taken...