by Patrice Sorokin | Sep 12, 2022 | Logos & Marketing Materials
Whether we want to admit it or not, we live in an age of “hurry up and go”. We all have a lot to do and not a lot of time and often money to do it all. This is especially true for business owners. Unfortunately, when it comes time to trim the budget, most businesses...
by Patrice Sorokin | Sep 12, 2022 | General Business
I see this a lot with businesses that are run by different generations. This technology fight between the ways of yesteryear and the ways of the future. Today I want to briefly talk about the role of technology in your business and how it can help your brand. I’ve met...
by Patrice Sorokin | Aug 29, 2022 | General Business, Logos & Marketing Materials
Every industry has jargon. Jargon is specific words used among members of a certain industry that are hard for others outside that industry to understand. Today I’ll share three terms that will help you communicate better with printers. Substrate: The material you are...
by Patrice Sorokin | Aug 22, 2022 | Advertising, General Business
A common misconception that I hear a lot is that public relations (PR), marketing, and branding are all the same thing and that there’s no point in investing in all of them. While there might be some overlap here and there, these are three totally different...
by Patrice Sorokin | Aug 8, 2022 | General Business, Logos & Marketing Materials
I love working with my clients to create an amazing logo or even full brand visuals for them. The process differs a little for each customer based on what I’m doing for them and their goals. Today I’ll be sharing how I created the logo for Future Music Stars. They...
