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Branding Troubleshooting Worksheet

This form helps you start to trouble shoot if you have issues with your brand and what they might be.

Name
Do your clients recognize your logo and/or business name when it is by itself?
Can your clients recite your mission statement or tagline?
Why do you think they can’t recite it?

Are your message and visual elements consistent internally amongst you and your team/other locations? (Think about your uniforms, office or store décor, anything that only an employee or franchisee would know about).

Is your message and visual elements consistent to your active clients? (Think about your business cards, brochures and the things only an active client would see)

Is your message and visual elements consistent across all of your advertising? (Think about everywhere you advertise do they look and sound similar whether its online or offline)

Can people tell what you do from outside clues like your visual or written elements?
Do you get potential clients asking you the same question about what you do over and over? (For example, asking or assuming you offer something you don’t offer)
Estimate how much of your business is made of repeat customers

If you wanted to, could you reproduce everything about your business in a second location even if you weren’t running it?

What’s your revenue like? Think about the past 6-12 months.

Company

About

Consulting

Logo Design

Graphic Design

Location

Orange County, California

If you’d like to discuss your project or have a question please contact me

Contact

patrice@purplebearcreative.com

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