by Patrice Sorokin | May 16, 2024 | General Business, Logos & Marketing Materials
I had a cool talk with my creative friend about something called licensing. Licensing is getting permission to use something, like a font or artwork, but you have to follow certain rules. Let me explain with an example. Imagine going to different theme parks. Each...
by Patrice Sorokin | May 9, 2024 | Advertising, General Business
I was talking to a fellow business owner the other day who is newer to running their own business. While we were talking, they told me “I am so not good at technology, but that’s the only way to grow my business…so I’m trying to learn” I’ve heard this from other...
by Patrice Sorokin | Apr 18, 2024 | Branding Basics, General Business
What are some elements of successful branding that I should focus on for my small business? Successful brands prioritize their messaging above all else. Messaging is how you share your business—it’s your voice, how you speak, what you say, and why you say it....
by Patrice Sorokin | Apr 4, 2024 | Branding Basics, General Business
Q: How do I ensure that my branding is consistent across all customer touchpoints? A: Ensuring brand consistency across all customer touchpoints is crucial for building a strong, recognizable brand. Here are the key steps to achieve this: Understand Your Touchpoints:...
by Patrice Sorokin | Mar 28, 2024 | Branding Basics, General Business
I was talking to someone the other day about the plush bean bag toy collecting frenzy of the 1990s. During this time a certain brand of animal-shaped plush bean bag toys were collected for their value. People kept them in pristine condition in plastic boxes and...
by Patrice Sorokin | Mar 21, 2024 | Advertising, General Business
Question: I hear a lot about USP on social media. What is it and do I need to do it? Answer: A unique selling point or USP is the thing you do better than your competitors. It’s externally focused on what your competitors are doing and how you outshine them. For...
