by Patrice Sorokin | Oct 12, 2020 | General Business, Logos & Marketing Materials
When it comes to the products & services that fill our daily lives, we all have our favorites and our reasons for our loyalty to certain brands. If you feel like this loyalty to a brand makes you a little odd or set in your ways, it doesn’t. Overall, around...
by Patrice Sorokin | Oct 5, 2020 | General Business
I wrote a blog similar to this several years ago, you might see it floating around the internet, but I felt like it was time to redo it as the industry and landscape of the business community and design community have changed a lot! This is still one of my favorite...
by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business
Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
by Patrice Sorokin | Aug 31, 2020 | Advertising, General Business
I spend a lot of time discussing art and media with my clients. A topic of conversation that usually comes up is stock art and stock media. Stock photography alone makes an appearance in half of all ads with 9 out of 10 digital marketers using stock photos in their...
by Patrice Sorokin | Aug 24, 2020 | Advertising, General Business
Visibility. It’s a word thrown around on the internet a lot these days. What it means for business owners is advertising and putting your business out in front of potential customers. Businesses need visibility to grow – especially if you’re in a fairly...
