by Patrice Sorokin | Aug 17, 2020 | General Business, Uncategorized
Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I do my best to avoid using industry-specific terms because I know my clients don’t know what they...
by Patrice Sorokin | Aug 10, 2020 | General Business
Everyone wants a piece of the American Dream and for many, that means starting a business and being their own boss! Unfortunately, the statistics for new businesses aren’t very optimistic as 80% of all businesses fail. In order for your company to be part of that 20%...
by Patrice Sorokin | Aug 3, 2020 | Advertising, General Business
It takes a lot to run a business and we all have our tools to get it done. Here are 5 apps on my phone that I love and use regularly for my business. DISCLAIMER: I do not have anything to do with any of these apps! I just like them and recommend them as a fan!...
by Patrice Sorokin | Jul 27, 2020 | Advertising, General Business, Logos & Marketing Materials
One of the top questions I get regularly is “how do I pick a color palette” for my business. Here I have three tips for picking a color palette and two reasons why color is good for business. Why you need it: Reason 1: Color helps a business get remembered. People...
by Patrice Sorokin | Jul 20, 2020 | General Business, Logos & Marketing Materials
I get asked questions regularly about design with logos being the top service category I get asked about. There’s a lot to know when it comes to creating a logo and lot of information out there! Today I thought I would share the 3 questions that I get asked the most...
by Patrice Sorokin | Jun 29, 2020 | Advertising, General Business
I’ve spent close to a decade doing graphic design in Orange County, California and I’ve seen a lot of designs that have these same unfortunate choices in them. It makes them stick out as something created by a newer designer or non-designer and can change the...
