by Patrice Sorokin | Jul 1, 2015 | General Business
Graphic Design is All Around You… A lot of people feel that graphic design is limited to logos, business cards, and fun invitations. The truth is, that graphic design is all around you. Here are three common uses of graphic design that are often overlooked....
by Patrice Sorokin | Jul 1, 2015 | General Business
Marketing Collateral is anything used within a sales cycle to turn potential customers into paying customers. This differs from advertising which attempts to draw in people to a business and have them become potential customers. Marketing collateral is important...
by Patrice Sorokin | Jul 1, 2015 | General Business
There are a lot different ways to combine colors into a palette or color scheme. We will only be covering a few of the basic ones. Picking a color scheme for your design is important because people look at items that have a pleasing, harmonious color scheme longer...
by Patrice Sorokin | Jul 1, 2015 | General Business
In this last segment we explore what could happen if you ask a friend or co-worker to double as your graphic designer: 3- Using a friend or coworker to create your marketing materials & save you some money isn’t a good idea. -Just because they can draw or know...
by Patrice Sorokin | Jul 1, 2015 | General Business
In Part 1 of this series we talked about the reasons to leave those tired templates by the wayside. Now we’ll explore the 2nd reason to not try Do-It-Yourself Graphic Design: 2-Your marketing materials are what people use to judgeyour business. – They are the...
