by Patrice Sorokin | Aug 16, 2021 | Advertising, General Business, Logos & Marketing Materials
For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...
by Patrice Sorokin | Aug 9, 2021 | General Business
Running a business on top of all of your other responsibilities can be a big challenge. There are a ton of different ways to get things done quickly, but one of my favorite ways to get things done is batching content! For the uninitiated content is the word used to...
by Patrice Sorokin | Jul 5, 2021 | General Business
I was on the phone with someone the other day chatting and we were talking about the concept of being a chronic do-it-yourselfer. During that discussion, I realized that all DIY has a hidden cost associated with it and I thought it was interesting and wanted to share....
by Patrice Sorokin | Jun 28, 2021 | Advertising, General Business, Logos & Marketing Materials
One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...
by Patrice Sorokin | Jun 21, 2021 | Advertising, General Business
“How do I hire a graphic designer? What do I say?” I get asked this a lot especially as I network in my hometown and on the Internet. I figured since this question is so popular, I’d answer here for all of you too! Before you hire a graphic designer determine what...
by Patrice Sorokin | Jun 14, 2021 | General Business
There’s no magic bullet to creating a successful business, but I feel like I’ve discovered the next best thing. When done strategically, it can save time, money and supercharge your business towards its goals. I’m talking about planning. It might seem boring to do and...