by Patrice Sorokin | Jul 19, 2021 | Logos & Marketing Materials
People love pictures and it is well known at this point that people will stop scrolling on social media when they see interesting pictures and visuals. If you’re making your own social media graphics, here’s a few things you need to know to make them great! Keep them...
by Patrice Sorokin | Jul 12, 2021 | Logos & Marketing Materials
One of the things I design quite regularly is menus. They’re a great tool for businesses to share information on their offerings. Today, I wanted to share, and bust, a few of the myths surrounding them. Myth: Menus are only for Restaurants False, while restaurants are...
by Patrice Sorokin | Jun 28, 2021 | Advertising, General Business, Logos & Marketing Materials
One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...
by Patrice Sorokin | Jun 7, 2021 | General Business, Logos & Marketing Materials
I design a lot of brochures. They’re a great marketing tool to have in your toolkit. Unfortunately, I think they’re a little misunderstood. People generally don’t know how many types of brochures there are available. That’s why I want to discuss them today! When I say...
by Patrice Sorokin | May 10, 2021 | General Business, Logos & Marketing Materials
One of the best possible ways to market a business offline is a rack card. Traditionally they were seen in locations that have a lot of foot traffic such as hotels and convenience stores. The name comes from how they were displayed on a tiered rack. A rack card is a...
by Patrice Sorokin | Mar 29, 2021 | Advertising, General Business, Logos & Marketing Materials
I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...
