by Patrice Sorokin | Sep 21, 2020 | Advertising, Logos & Marketing Materials
Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
by Patrice Sorokin | Jul 27, 2020 | Advertising, General Business, Logos & Marketing Materials
One of the top questions I get regularly is “how do I pick a color palette” for my business. Here I have three tips for picking a color palette and two reasons why color is good for business. Why you need it: Reason 1: Color helps a business get remembered. People...
by Patrice Sorokin | Jul 20, 2020 | General Business, Logos & Marketing Materials
I get asked questions regularly about design with logos being the top service category I get asked about. There’s a lot to know when it comes to creating a logo and lot of information out there! Today I thought I would share the 3 questions that I get asked the most...
by Patrice Sorokin | Jun 8, 2020 | General Business, Logos & Marketing Materials
Maybe your company has grown a lot recently. Perhaps you just don’t like the logo you had at first, it doesn’t fit your vision. You’re actually a lot more specialized than your old logo makes you out to be or you just inherited the family business and want to...
by Patrice Sorokin | Feb 4, 2020 | General Business, Logos & Marketing Materials
I had an email from a potential client the other day who was asking for help with her branding, which is great and I’m happy to help. After a few minutes of discussion via email, I asked if she had a logo or if she needed me to create one and she said, “I need one,...
