General Business Blog
Why Not All Graphic Design is the Same
“What do you mean you don’t create websites, you’re a designer right? Don't you all do the same thing?” I hear this all the time when I have to explain to someone that I don't create websites but exclusively focus on creating marketing materials. What a lot of people...
What Halloween and Dia De Los Muertos can teach us about advertising and marketing
Did you know that Halloween is but one of the holidays celebrated at the end of October? There are actually many festivals held at the end of October, but the two most famous ones are Halloween and Día De Los Muertos While the holidays share some minor similarities,...
Why Good Design Grows Businesses
Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...
Understanding Fonts in Graphic Design
Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
The top 2 questions I get asked the most as a graphic design and visual marketing specialist
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
Ask the Designer: Common Questions about Stock Art and Stock Media
I spend a lot of time discussing art and media with my clients. A topic of conversation that usually comes up is stock art and stock media. Stock photography alone makes an appearance in half of all ads with 9 out of 10 digital marketers using stock photos in their...
5 ways to boost the visibility of a business
Visibility. It’s a word thrown around on the internet a lot these days. What it means for business owners is advertising and putting your business out in front of potential customers. Businesses need visibility to grow - especially if you're in a fairly saturated...
5 Smartphone Apps I Use to Run My Business
It takes a lot to run a business and we all have our tools to get it done. Here are 5 apps on my phone that I love and use regularly for my business. DISCLAIMER: I do not have anything to do with any of these apps! I just like them and recommend them as a fan!...
3 easy ways to choose colors for your business
One of the top questions I get regularly is “how do I pick a color palette” for my business. Here I have three tips for picking a color palette and two reasons why color is good for business. Why you need it: Reason 1: Color helps a business get remembered. People...
5 common design choices that make a design less attractive
I’ve spent close to a decade doing graphic design in Orange County, California and I’ve seen a lot of designs that have these same unfortunate choices in them. It makes them stick out as something created by a newer designer or non-designer and can change the...