There’s no magic bullet to creating a successful business, but I feel like I’ve discovered the next best thing. When done strategically, it can save time, money and supercharge your business towards its goals. I’m talking about planning. It might seem boring to do and it certainly can make you feel like you’re back in school, but it really helps! When I started actually planning for my business instead of constantly doing things on impulse my business started to improve drastically. Here’s what I discovered
I’m a to-do list kind of person anyway so this was my foray into strategic planning. As many a small business owner knows, staying organized is a huge thing. Making sure you hit all your deadlines and that things don’t fall through the cracks. Planning also helps a lot if you have a team or bring in occasional help because it allows you to more easily train them saving you a lot of time.
A great document to have to help with your planning along with your financial goals, to-do lists, and schedules is a brand guideline. These handy little documents allow all of your marketing materials to use the same colors, fonts, style, and images consistently. This is the perfect planning document if you have a team because it means no matter who is creating that last-minute graphic for social media it will have the right look and feel because it was planned for!
Planning is also great for goal setting. It lets you know what steps, items, and costs are associated with any action. The best part is that it helps to minimize discouragement from the unexpected. Staying on track like this can actually help you achieve your goals faster because you know what they are and you have a really good idea of what it will take to get there.
Now you know a little bit more about how planning can help your business succeed and why it’s worth a try!
By the way, I’d love to invite you to a FREE 30 minute 1:1 Getting to Know You Strategy Session full of tips tailored for your business to help you now. I only schedule these via email, so if you want one, email me today! Let’s chat about how branding and design can get your business where you want it to be! Talk to you soon!