If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you simplify the process a little bit. Alright! Let’s chat about fonts!
Opposites Attract
You want contrast in your font selections. Contrast can be different styles or different weights. When I say styles, I mean how the font looks. For example, a script like Brush Script with a traditional font like Arial or Times New Roman. You can also pair a skinnier font with a thicker wider font and get the contrast that way. This can be two different fonts or one font in two weights (like regular and bold). Choosing opposites makes your design impactful and interesting to look at.
Keep it Simple
Don’t go overboard when choosing. You really only need two or three fonts maximum.
Showcase What Matters
Use one font for headlines and important information like dates or prices, while another font gets used for the rest of the text.
Stay Consistent
The fonts you choose for your brand should stay consistent. Use the same fonts for your logo and all of your support materials like brochures or postcards. This makes you look very professional and put together while still expressing your business’s personality.
Personality Matters
Choose fonts that will showcase your business’s personality. Is it dreamy and flowy? Dark and mysterious? Childlike and fun? Whatever the case may be choose fonts that will attract your ideal client!
Okay, that’s it, these are my favorite tips to get you started in choosing fonts for your business!
by-the-way, If you’re ready to take your business to the next level through clear and unified branding book a 15-minute no pitch consultation call today by clicking here