by Patrice Sorokin | Apr 4, 2022 | Branding Basics
There are a lot of ways to set up your brand. One of the popular ways is with customer archetypes or customer avatars. I’ve discovered that a lot of my clients don’t know what they are or how they actually work. Today, let’s chat about what a customer avatar is and...
by Patrice Sorokin | Feb 28, 2022 | General Business
I love designing and consulting my clients, but there’s an unfun side to my business – most businesses really. One of those things is contracts. Writing them, reading them. They’re important to understand. A contract doesn’t just protect the business, it also protects...
by Patrice Sorokin | Jan 31, 2022 | General Business
For many of us, our first exposure to learning to sell was for your school, another organization, or their family’s business. However, you unknowingly got your start learning how to sell goods and services is important. It’s especially important if you want to run a...
by Patrice Sorokin | Dec 6, 2021 | Advertising
It’s the root of civilized society. It is what lets people connect or disconnect from each other. It’s what is letting you read this blog today! It’s important in business too! Of course, I’m talking about Communication, but what is it exactly. Today I’m going to...
by Patrice Sorokin | Nov 29, 2021 | Advertising
Every business I know needs to market their business. Some do this very well and others not so much. It seems like there are new marketing techniques that pop up every day. They all really boil down to two main types of marketing, Transactional and Relational. These...
