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Understanding Design: Common Brochure Styles

by Patrice Sorokin | Jun 7, 2021 | General Business, Logos & Marketing Materials

I design a lot of brochures. They’re a great marketing tool to have in your toolkit. Unfortunately, I think they’re a little misunderstood. People generally don’t know how many types of brochures there are available. That’s why I want to discuss them today! When I say...
Branding is Not Your Logo

Branding is Not Your Logo

by Patrice Sorokin | Feb 4, 2020 | General Business, Logos & Marketing Materials

I had an email from a potential client the other day who was asking for help with her branding, which is great and I’m happy to help. After a few minutes of discussion via email, I asked if she had a logo or if she needed me to create one and she said, “I need one,...
Sports and Branding: What Sports Teams Can Teach Us about Branding!

Sports and Branding: What Sports Teams Can Teach Us about Branding!

by Patrice Sorokin | Feb 9, 2018 | Uncategorized

A week ago, we had the Super Bowl; the final championship game for American Football. I admit, I don’t know a thing about American Football or European Football for that matter. I watch for the Super Bowl every year to be with my family and friends. Now, I’m a graphic...

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