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Why A Good Customer Experience Helps Strengthen Your Brand

by Patrice Sorokin | Jan 11, 2021 | Branding Basics

Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...

Goal Creation Tips for the Newbie Goal Setter

by Patrice Sorokin | Nov 30, 2020 | General Business

With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year.  It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...

Why Not All Graphic Design is the Same

by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials

“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?”  I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...

Why Good Design Grows Businesses

by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business

Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...

Understanding Fonts in Graphic Design

by Patrice Sorokin | Sep 21, 2020 | Advertising, Logos & Marketing Materials

Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients).  Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
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