by Patrice Sorokin | May 2, 2022 | Advertising
Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...
by Patrice Sorokin | Apr 11, 2022 | Logos & Marketing Materials
If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you...
by Patrice Sorokin | Nov 1, 2021 | Branding Basics, General Business, Logos & Marketing Materials
Every industry has those myths that they can’t seem to shake. Where these myths come from, no one really knows for sure. The design industry is no different! It’s got its fair share of myths. Today I’m going to examine and bust 3 myths in the design industry!...
by Patrice Sorokin | Oct 25, 2021 | Logos & Marketing Materials
I regularly get asked about “my process for creating logos” and I know other designers have shared theirs. I thought I’d join in on the trend and lift the curtains for one of my favorite past projects. Let’s go take a peek! A few years ago,...
by Patrice Sorokin | Sep 20, 2021 | Advertising
CTA can stand for a lot of things! It can mean Call to Arms, Computer Tomography Angiography, and even Cumulative Translation Adjustment. However, in the marketing and design worlds CTA stands for Call to Action. A Call to Action is exactly like it sounds a statement...
