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3 reasons why graphic design matters for your business (and your bottom line)

by Patrice Sorokin | Sep 12, 2022 | Logos & Marketing Materials

Whether we want to admit it or not, we live in an age of “hurry up and go”. We all have a lot to do and not a lot of time and often money to do it all. This is especially true for business owners. Unfortunately, when it comes time to trim the budget, most businesses...

Project Spotlight: Future Music Stars

by Patrice Sorokin | Aug 8, 2022 | General Business, Logos & Marketing Materials

I love working with my clients to create an amazing logo or even full brand visuals for them. The process differs a little for each customer based on what I’m doing for them and their goals. Today I’ll be sharing how I created the logo for Future Music Stars. They...

how do you know its time to rebrand?

by Patrice Sorokin | May 23, 2022 | Branding Basics

Having a good brand is essential for today’s marketplace. With so many voices, you need to have a really good idea of who you are and what you’re offering. After a while, our brands can feel a little old and we might think about rebranding First off, rebranding is...

How to Choose Fonts – Simple and Easy!

by Patrice Sorokin | Apr 11, 2022 | Logos & Marketing Materials

If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you...

3 Design Myths Busted

by Patrice Sorokin | Nov 1, 2021 | Branding Basics, General Business, Logos & Marketing Materials

Every industry has those myths that they can’t seem to shake. Where these myths come from, no one really knows for sure. The design industry is no different! It’s got its fair share of myths. Today I’m going to examine and bust 3 myths in the design industry!...
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