by Patrice Sorokin | Nov 13, 2023 | Advertising, Branding Basics
According to Forbes a consistent presence on all platforms can increase revenue by 23%. Consistent here doesn’t mean doing something as part of a routine. It means repetition. Sharing the same things, in the same way, no matter where you happen to be sharing your...
by Patrice Sorokin | Nov 6, 2023 | Branding Basics
According to a recently published report by HubSpot 82% of sales reps say building relationships + connecting with people is the most important part of selling. As small business owners, we are constantly networking, connecting, and being introduced to people all...
by Patrice Sorokin | Oct 9, 2023 | Advertising, Branding Basics
One of the most insightful and frustrating things I’ve ever heard in my professional career came from my most recent brand strategy teacher. In trying to explain how we were to do things for the class, the teacher told us “The problem isn’t the problem. The problem...
by Patrice Sorokin | Oct 2, 2023 | Branding Basics, General Business
A couple of months ago I was reading articles on public relations & advertising while sitting in a cafe and came to a couple of startling realizations. Some of our favorite companies don’t have a competitive advantage outside their name. Meaning that the only...
by Patrice Sorokin | Sep 18, 2023 | Logos & Marketing Materials
a visual refresh is what most companies seem to do when they say they are branding or rebranding. The structure of the business stays the same, and the audience stays the same, but the external visuals such as brochures, websites, logos, uniforms, and storefronts...
