by Patrice Sorokin | May 2, 2022 | Advertising
Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...
by Patrice Sorokin | Apr 25, 2022 | General Business
A big part of my process is research. What research I do changes with each type of project, but regardless I’m always doing some. In all my years of helping businesses with their graphics, and oftentimes giving them communications or marketing tips, I’ve learned that...
by Patrice Sorokin | Apr 4, 2022 | Branding Basics
There are a lot of ways to set up your brand. One of the popular ways is with customer archetypes or customer avatars. I’ve discovered that a lot of my clients don’t know what they are or how they actually work. Today, let’s chat about what a customer avatar is and...
by Patrice Sorokin | Jan 31, 2022 | General Business
For many of us, our first exposure to learning to sell was for your school, another organization, or their family’s business. However, you unknowingly got your start learning how to sell goods and services is important. It’s especially important if you want to run a...
by Patrice Sorokin | Jan 18, 2022 | General Business
At different points in the year, things can feel stale and the motivation to uphold your business’s professional standard can disappear. This lack of motivation is totally okay and probably more common than you think. The question then becomes how do you get...
