by Patrice Sorokin | Oct 2, 2023 | Branding Basics, General Business
A couple of months ago I was reading articles on public relations & advertising while sitting in a cafe and came to a couple of startling realizations. Some of our favorite companies don’t have a competitive advantage outside their name. Meaning that the only...
by Patrice Sorokin | Sep 18, 2023 | Logos & Marketing Materials
a visual refresh is what most companies seem to do when they say they are branding or rebranding. The structure of the business stays the same, and the audience stays the same, but the external visuals such as brochures, websites, logos, uniforms, and storefronts...
by Patrice Sorokin | Sep 11, 2023 | General Business
I was out for a drive the other day and came to a fascinating realization that driving is kind of like business. You see, when driving people typically watch the entire road. This is the same for business. Good brands monitor not only what they’re doing but what the...
by Patrice Sorokin | Sep 4, 2023 | Branding Basics, General Business
This is a business tip I shared a couple of years ago, but today I want to chat – briefly about a customer journey! Part of how you build your reputation is through the customer’s experience. Now we all know or at least, I hope we do, that customer service...
by Patrice Sorokin | Dec 5, 2022 | Branding Basics
I saw this statistic from Venngage the other day that said, “When buying a product, 93% of buyers focus on brand color” It got me thinking about why this is. Let’s explore brand colors! Part of the reason humans focus on color so much is that it’s easy to...
