by Patrice Sorokin | Jul 18, 2022 | Logos & Marketing Materials
I’ve written about design myths in the past, but like any industry, there are always more myths to uncover! Here are three more really common ones for us to examine. Myth: budgets don’t matter Fact: yes, they do. Budgets matter a lot. They matter for two reasons you...
by Patrice Sorokin | May 23, 2022 | Branding Basics
Having a good brand is essential for today’s marketplace. With so many voices, you need to have a really good idea of who you are and what you’re offering. After a while, our brands can feel a little old and we might think about rebranding First off, rebranding is...
by Patrice Sorokin | May 16, 2022 | Branding Basics, Logos & Marketing Materials
I’ve shared a lot about fonts over the years. Everything from how we got the name (it’s French) to how to choose them, but there’s one thing I’ve rarely talked about and that’s how fonts affect your business and your visual branding. It’s true. Every font has its own...
by Patrice Sorokin | May 2, 2022 | Advertising
Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...
by Patrice Sorokin | Apr 25, 2022 | General Business
A big part of my process is research. What research I do changes with each type of project, but regardless I’m always doing some. In all my years of helping businesses with their graphics, and oftentimes giving them communications or marketing tips, I’ve learned that...
