Why A Good 30 Second Pitch Will Grow Your Business

by Patrice Sorokin | Apr 19, 2021 | Advertising, General Business

I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...

Why Your Existing Clients Are Important for Success

by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business

I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...

How Graphic Design Can Help Your Business During Every Part of the Sales Cycle

by Patrice Sorokin | Apr 5, 2021 | Advertising, Branding Basics

Ultimately what I help businesses do is sell things or find the right people for them to sell their products or services. I have a pretty good understanding of the sales cycle because of this. The sales cycle is the term used to discuss the process a business goes...

Ask the Designer: Pitch Decks vs. Media Kits

by Patrice Sorokin | Mar 29, 2021 | Advertising, General Business, Logos & Marketing Materials

I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...

Why you need to revise your business plan as you grow

by Patrice Sorokin | Mar 22, 2021 | General Business

I remember writing my business plan. I was on a vacation with my family sitting on the bed in the hotel room on my laptop writing up my vision for the future. It was something I put together when I was super new to the freelance entrepreneur business owner game. If...