by Patrice Sorokin | Jan 3, 2017 | Advertising
What is a Brochure? A brochure is a type of advertisement that communicates information from the sender to receiver, such as from a business to its customers. Brochures are typically printed on glossy high quality paper in full color, and are folded. They can be as...
by Patrice Sorokin | Oct 28, 2016 | Advertising
It’s November already and that means holiday and holiday travels are around the corner. Air travel has made it possible for the average American citizen to be “home for the holidays.” Air Travel in America became popular in the 1950s with the rise of jet planes over...
by Patrice Sorokin | Sep 26, 2016 | Logos & Marketing Materials
When starting a business, the first thing most new business owners do is to pick out their new logo. This is your visual identity for your customers. You pick out a designer, tell them about your new company and what you like and want to see in your logo. After...
by Patrice Sorokin | Aug 29, 2016 | General Business
A few months ago I was at a networking event when I ran into an acquaintance. He told me about some struggles he had recently encountered with a logo design that he was creating for his website. When he printed his design, the colors were all off and someone told him...
by Patrice Sorokin | Jul 1, 2016 | Logos & Marketing Materials
According to Merriam Webster Dictionary, a logo is “a symbol that is used to identify a company and that appears on its products.” When we think of logos we typically think of retail or service companies and don’t consider using logos for anything else. However, as an...