by Patrice Sorokin | Sep 1, 2015 | General Business
Last Month, I told you all about the most common file formats. Well this month, I’m back with 3 more file formats you need to know about! These are common in the printing and design fields. So let’s cut through some confusion with the second half of the brief...
by Patrice Sorokin | Aug 1, 2015 | General Business
You just contracted with a graphic designer to work on your design. Congratulations! Now they are asking you questions like “Do you want your design as a PDF or a JPG?” or “Do you need a GIF too?” Eveyone deals with these file types on a daily basis, but few people...
by Patrice Sorokin | Jul 1, 2015 | Advertising
In light of the recent controversy involving a cast member of a reality show on a cable television network, I’ve been thinking a lot about the association between branding and public image. As it was put so eloquently by a commenter on Facebook- a brand is more than a...
by Patrice Sorokin | Jul 1, 2015 | Advertising
It’s the first thing you get when you decide to start a business. It’s the thing that all your potential customers will see and identify with your business. I’m talking about your logo if you couldn’t guess. Here are a few basic tips for designing a logo that works!...
by Patrice Sorokin | Jul 1, 2015 | Uncategorized
It’s a pretty common misconception that only certain types of employees need a business card. The best companies I worked for had “Company Cards” at the reception desk. A “Company Card” is a general card with basic info about the business, but no names. Misconception...
