by Patrice Sorokin | Mar 4, 2016 | Advertising
Traditionally, written invitations are used for larger scale “life cycle” events such as weddings, anniversaries, important birthdays or baby related events such as a baby shower. How did all of this get started? Here is a brief overview of the history of the written...
by Patrice Sorokin | Oct 20, 2015 | Advertising
What is a Notecard? According to the dictionary, one definition of a notecard is a heavy-duty piece of paper called cardstock. It’s often folded and decorated on the front with a blank space for a message. Notecards can also be considered a piece of cardstock meant...
by Patrice Sorokin | Oct 1, 2015 | Advertising, Guest Writers
NOTE: This blog is longer than what I normally post, but I have a special guest writer who collaborated with me on it. My best friend, Reina Slutske, is a great blogger (read her blog here) and dynamo networker. She and I teamed up to write some great networking tips...
by Patrice Sorokin | Jul 1, 2015 | Advertising
In light of the recent controversy involving a cast member of a reality show on a cable television network, I’ve been thinking a lot about the association between branding and public image. As it was put so eloquently by a commenter on Facebook- a brand is more than a...
by Patrice Sorokin | Jul 1, 2015 | Advertising
It’s the first thing you get when you decide to start a business. It’s the thing that all your potential customers will see and identify with your business. I’m talking about your logo if you couldn’t guess. Here are a few basic tips for designing a logo that works!...
by Patrice Sorokin | Jul 1, 2015 | Advertising, Uncategorized
Lately, People have been asking me about the illustrations that appear on my cards. Truth is, I love telling these stories when some one asks me. Some of my cards have great stories and others have personal memories of mine attached the illustration. I’ve gotten a lot...
