by Patrice Sorokin | May 31, 2021 | Branding Basics, General Business
It’s a hot buzzword lately…Branding. Everyone is talking about it and how it can help grow your business, successfully help it pivot and transform how your audience connects with you. The question that remains is what exactly is it? I’m a bit of a “word nerd” I love...
by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business
I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...
by Patrice Sorokin | Apr 5, 2021 | Advertising, Branding Basics
Ultimately what I help businesses do is sell things or find the right people for them to sell their products or services. I have a pretty good understanding of the sales cycle because of this. The sales cycle is the term used to discuss the process a business goes...
by Patrice Sorokin | Mar 15, 2021 | Branding Basics, General Business
One of the best things to come across my desk as a graphic designer working with existing businesses is their style guide. I love them because it makes my job so much easier. I’m not always going to be one working on their logo or their last marketing campaign. I was...
by Patrice Sorokin | Feb 22, 2021 | Advertising, Branding Basics
A tagline is a great tool to help people remember your business. These are short phrases that help share your business’s reputation and personality. Most of us can recite the catchiest ones and they stick with us long after the business is gone. If you’ve been...
by Patrice Sorokin | Jan 25, 2021 | Branding Basics
People love stories. We love to hear what happens to others and generally, we empathize with these characters. That’s why people get so invested in characters from television shows and in books. Storytelling is one of the things that make us humans. It also is a...
