by Patrice Sorokin | Apr 3, 2018 | General Business
As a graphic designer in Orange County California, I work with lot of different clients in a lot of different industries. I deal with stock art, photos and text all day long and I see this same issue again and again. Clients don’t really know what’s okay to use and...
by Patrice Sorokin | Oct 9, 2017 | General Business, Guest Writers
LESS IS MORE: WHAT HALLOWEEN AND HITCHCOCK CAN TEACH YOU ABOUT ADVERTISING This month I have a treat for you!! A guest blog from the amazing blogger (and my best friend) Reina Victoria of A Dash of Gonzo! It’s October, so ‘tis the season
by Patrice Sorokin | Jul 31, 2017 | General Business
As a graphic designer in Orange County, I get asked a lot about fonts & how to choose them. There is some technique to choosing fonts or type, but I’ve assembled a few tips to make the process a little easier. Here are some basics to get you started in being...
by Patrice Sorokin | Mar 29, 2017 | General Business
I fell in love with design as a child during numerous family trips to the local bookstores. It was through book covers & later magazine spreads that lead me to want to be a graphic designer. Since April 4th is National Librarian Day it seems fitting that I write...
by Patrice Sorokin | Jan 31, 2017 | General Business
“How do I choose a graphic designer?” It’s a question I get asked often by friends and colleagues. There is no right way to do this. I can’t give you three easy steps and -voila- you’ve got a designer you love. Choosing a designer is a pretty personal thing. It’s...
by Patrice Sorokin | Aug 29, 2016 | General Business
A few months ago I was at a networking event when I ran into an acquaintance. He told me about some struggles he had recently encountered with a logo design that he was creating for his website. When he printed his design, the colors were all off and someone told him...
