Why A Good 30 Second Pitch Will Grow Your Business

by Patrice Sorokin | Apr 19, 2021 | Advertising, General Business

I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...

Why Your Existing Clients Are Important for Success

by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business

I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...

Ask the Designer: Pitch Decks vs. Media Kits

by Patrice Sorokin | Mar 29, 2021 | Advertising, General Business, Logos & Marketing Materials

I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...

Why you need to revise your business plan as you grow

by Patrice Sorokin | Mar 22, 2021 | General Business

I remember writing my business plan. I was on a vacation with my family sitting on the bed in the hotel room on my laptop writing up my vision for the future. It was something I put together when I was super new to the freelance entrepreneur business owner game. If...

What is a Style Guide and Why do you need it

by Patrice Sorokin | Mar 15, 2021 | Branding Basics, General Business

One of the best things to come across my desk as a graphic designer working with existing businesses is their style guide. I love them because it makes my job so much easier. I’m not always going to be one working on their logo or their last marketing campaign. I was...

Why It’s Important to Think Like Your Audience

by Patrice Sorokin | Mar 8, 2021 | Advertising, General Business

When I started my business I was given a lot of advice on how to get customers. One of the pieces of advice I got was to think like my audience.  It didn’t make sense to me then, but it makes a lot more sense to me now. Here are few things I’ve learned that will help...