General Business Blog
Embracing Analog in a Digital World
I was talking to a fellow business owner the other day who is newer to running their own business. While we were talking, they told me “I am so not good at technology, but that’s the only way to grow my business…so I’m trying to learn” I’ve heard this from other...
What is USP and do I need to do it?
Question: I hear a lot about USP on social media. What is it and do I need to do it? Answer: A unique selling point or USP is the thing you do better than your competitors. It’s externally focused on what your competitors are doing and how you outshine them. For...
The Power of Pivoting in Business
Pivoting is powerful stuff. It’s where the magic lies and knowing when, where, and how to pivot is crucial. When we don’t change, we set ourselves up for future failure. Pivots help us correct course when like Marty McFly we end up going 88 mph in the wrong direction....
Mastering Differentiation in Business
Differentiation is the act of standing out from your competition. It’s a huge part of branding and marketing your business. Differentiation works because of the perceived value of your offer. The more valuable it seems to someone the more likely they are to want to...
The Power of Clear Communication in Building Your Business Brand
Last November after a frustrating day dealing with bureaucracy and getting shuffled from window to window only to find out I did not have the right paperwork. It came into stark relief how important customer service and clear communication are in business. Your...
Master Your Brand: Avoid These 3 Common Mistakes for Lasting Impact!
Let’s chat about branding mistakes, but before we do I want to reframe the concept of a mistake. A lot of us learned mistakes will get you in trouble and cause a punishment and they’re thought of very negatively because of that. I recognize that no one wants to make...
What role does my logo play in my overall branding strategy, and how can I ensure it effectively represents my business?
Q: What role does my logo play in my overall branding strategy, and how can I ensure it effectively represents my business? A: Let’s start with how your logo fits into your branding. Branding can be broken down into two pieces – external and internal. Internal...
The Power of Collaboration for Small Business Success
I love reading Forbes, and when they announced that around 80% of all small businesses in the USA are run by a single person with no employees. My first reaction was, Holy Smokes that’s a lot of people running businesses! I find this interesting though because it...
Harmony in Branding: The Power of Consistency Across Platforms
According to Forbes a consistent presence on all platforms can increase revenue by 23%. Consistent here doesn’t mean doing something as part of a routine. It means repetition. Sharing the same things, in the same way, no matter where you happen to be sharing your...
Being Different Matters: Stick Out Like a Bear Driving A Car
What makes your business stick out like a bear driving a car? I mean if you saw a bear driving a car you’d stop and look…right. If only to say “holy hamburger! there’s a bear driving a car!” Well, good brands have something, called a unique selling proposition or...