General Business Blog
How to Determine Your Business’s Ideal Client
We talk about needing Ideal clients in your business. It’s mentioned that these are the people who want, need and will like who you are and what you’re offering them. It’s also well recognized that these folks are different for each business. The question I feel like...
2,000-year-old selling techniques that still work!
Over 2,000 years ago, Greek philosopher, Aristotle came up with his Rhetorical Triangle that was made up of the 3 pillars of persuasion. These pillars (I call them techniques) of selling still work! Ideally, an advertisement or sales pitch would use all three of these...
10 Ways to Help Your Business Right Now
Right now, the world is in the middle of a health crisis. New terms like "self-isolation" and "social distancing" have caught on. Gatherings and public events are canceled. Many businesses are shut down, others have employees working from home. For small business...
5 Ways to Show Gratitude for your clients
This is a time of year where as much as things speed up they also slow down. They let us take a pause and reflect on the past year. It’s a time where we can express our gratitude for all that we have. This is a great time of year to show your gratitude to your...
Social Media Best Practices
Let’s Connect on Facebook! View Me on Instagram! Follow me on Twitter! We live in a very social world where Facebook and its Social Media peers have taken over as main way for customers to connect with their favorite brands. Due to this shift, social media has become...
Banner Basics
The weather is warming up and the days are getting longer, which means it is definitely spring time and also graduation season. Many students are graduating in May and others in June. These are also times for celebratory parties and often times proud parents create...
Celtic Design
When most people in the United States think of the month of March they think about Saint Patrick’s Day, with it’s green color scheme, and love of all things Irish. However Saint Patrick’s Day flattens out a robust culture to a few tired stereotypes. Archeologists...
Ask the Designer: Brochures
What is a Brochure? A brochure is a type of advertisement that communicates information from the sender to receiver, such as from a business to its customers. Brochures are typically printed on glossy high quality paper in full color, and are folded. They can be as...
Poster Design
It’s November already and that means holiday and holiday travels are around the corner. Air travel has made it possible for the average American citizen to be “home for the holidays.” Air Travel in America became popular in the 1950s with the rise of jet planes over...
Marketing Opportunities with Odd Holidays
If I asked you to name the holiday that lands on January 1 or May 5, you would probably know the answers. What about March 14 or May 4? If you love pie, mathematics or the movie Star Wars you just might know those holidays too. Lesser-known holidays, such as Pi Day...