General Business Blog

Traditionally, written invitations are used for larger scale “life cycle” events such as weddings, anniversaries, important birthdays or baby related events such as a baby shower. How did all of this get started? Here is a brief overview of the history of the written...

  What is a Notecard? According to the dictionary, one definition of a notecard is a heavy-duty piece of paper called cardstock. It’s often folded and decorated on the front with a blank space for a message. Notecards can also be considered a piece of cardstock meant...

In light of the recent controversy involving a cast member of a reality show on a cable television network, I’ve been thinking a lot about the association between branding and public image. As it was put so eloquently by a commenter on Facebook- a brand is more than a...

It’s the first thing you get when you decide to start a business. It’s the thing that all your potential customers will see and identify with your business. I’m talking about your logo if you couldn’t guess. Here are a few basic tips for designing a logo that works!...

Americans buy 6.5 billion paper greeting cards every year despite the popularity of the Internet and smart phones. According to the Greeting Card Association, the top occasions for sending cards currently are birthdays, sympathy, thank you, new baby, congratulations,...

I get asked about my notecards a lot. What most people don’t know is that each card has its unique history. I don’t share them often, but when I do share these stories people seem to really love them. So, I decided to tell the stories behind my cards by featuring one...

I know I mention it a lot, but knowing your target audience-the people most likely to buy your product-is so important!!  It affects everything you do from a marketing standpoint. Here are the top 3 things to remember when designing something for your target audience....

Celebrations can be a fun time filled with lots of family, food, gifts and with gifts usually come cards! Ever have that moment standing in the card aisle trying to pick one…me too. I got frustrated and since I can draw- I started making my own. This led to me to...