by Patrice Sorokin | Mar 14, 2024 | Branding Basics
“She used AI and it just didn’t sound like us,” she said. I was in the middle of a one-to-one networking call with a new networking buddy when she told me this. The truth is, how you sound when you talk about or write about your business is important. Just as...
by Patrice Sorokin | Feb 15, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about the elephant in the room. A logo isn’t magic. It’s not going to make people feel warm and fuzzy about a business just by having one, nor will it make them buy anything. It might get you noticed, but that’s about the extent of it. Business owners need...
by Patrice Sorokin | Jan 25, 2024 | Advertising, General Business
Differentiation is the act of standing out from your competition. It’s a huge part of branding and marketing your business. Differentiation works because of the perceived value of your offer. The more valuable it seems to someone the more likely they are to want to...
by Patrice Sorokin | Jan 18, 2024 | Advertising, General Business
Last November after a frustrating day dealing with bureaucracy and getting shuffled from window to window only to find out I did not have the right paperwork. It came into stark relief how important customer service and clear communication are in business. Your...
by Patrice Sorokin | Jan 11, 2024 | Advertising, Branding Basics
Let’s chat about branding mistakes, but before we do I want to reframe the concept of a mistake. A lot of us learned mistakes will get you in trouble and cause a punishment and they’re thought of very negatively because of that. I recognize that no one wants to make...
