by Patrice Sorokin | Apr 5, 2021 | Advertising, Branding Basics
Ultimately what I help businesses do is sell things or find the right people for them to sell their products or services. I have a pretty good understanding of the sales cycle because of this. The sales cycle is the term used to discuss the process a business goes...
by Patrice Sorokin | Mar 22, 2021 | General Business
I remember writing my business plan. I was on a vacation with my family sitting on the bed in the hotel room on my laptop writing up my vision for the future. It was something I put together when I was super new to the freelance entrepreneur business owner game. If...
by Patrice Sorokin | Mar 15, 2021 | Branding Basics, General Business
One of the best things to come across my desk as a graphic designer working with existing businesses is their style guide. I love them because it makes my job so much easier. I’m not always going to be one working on their logo or their last marketing campaign. I was...
by Patrice Sorokin | Feb 22, 2021 | Advertising, Branding Basics
A tagline is a great tool to help people remember your business. These are short phrases that help share your business’s reputation and personality. Most of us can recite the catchiest ones and they stick with us long after the business is gone. If you’ve been...
by Patrice Sorokin | Feb 15, 2021 | Logos & Marketing Materials
Marketing Collateral is a term that those of us in the sales, marketing, and design industries sometimes use. I have a tendency to use it often. I realize though that a lot of people are not familiar with that term so I thought I’d discuss it today In sales and...
