by Patrice Sorokin | Mar 22, 2021 | General Business
I remember writing my business plan. I was on a vacation with my family sitting on the bed in the hotel room on my laptop writing up my vision for the future. It was something I put together when I was super new to the freelance entrepreneur business owner game. If...
by Patrice Sorokin | Mar 15, 2021 | Branding Basics, General Business
One of the best things to come across my desk as a graphic designer working with existing businesses is their style guide. I love them because it makes my job so much easier. I’m not always going to be one working on their logo or their last marketing campaign. I was...
by Patrice Sorokin | Jan 11, 2021 | Branding Basics
Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...
by Patrice Sorokin | Nov 30, 2020 | General Business
With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year. It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...
by Patrice Sorokin | Jul 20, 2020 | General Business, Logos & Marketing Materials
I get asked questions regularly about design with logos being the top service category I get asked about. There’s a lot to know when it comes to creating a logo and lot of information out there! Today I thought I would share the 3 questions that I get asked the most...
