by Patrice Sorokin | Oct 25, 2021 | Logos & Marketing Materials
I regularly get asked about “my process for creating logos” and I know other designers have shared theirs. I thought I’d join in on the trend and lift the curtains for one of my favorite past projects. Let’s go take a peek! A few years ago,...
by Patrice Sorokin | Aug 2, 2021 | Branding Basics
Consistency. The art of doing the same thing in the same way again and again. You might have heard it is super important for businesses to be consistent in doing things. The same goes for their marketing graphics or content visuals, which at first glance might sound a...
by Patrice Sorokin | Jul 26, 2021 | Branding Basics
There are two terms that I’m hearing a lot of on social media which are Branding and Visual Refresh. Sometimes the poster explains the difference, but mostly I see the two terms used interchangeably, which in my opinion isn’t correct. There is actually a difference....
by Patrice Sorokin | Jul 5, 2021 | General Business
I was on the phone with someone the other day chatting and we were talking about the concept of being a chronic do-it-yourselfer. During that discussion, I realized that all DIY has a hidden cost associated with it and I thought it was interesting and wanted to share....
by Patrice Sorokin | Jun 21, 2021 | Advertising, General Business
“How do I hire a graphic designer? What do I say?” I get asked this a lot especially as I network in my hometown and on the Internet. I figured since this question is so popular, I’d answer here for all of you too! Before you hire a graphic designer determine what...
