by Patrice Sorokin | May 31, 2021 | Branding Basics, General Business
It’s a hot buzzword lately…Branding. Everyone is talking about it and how it can help grow your business, successfully help it pivot and transform how your audience connects with you. The question that remains is what exactly is it? I’m a bit of a “word nerd” I love...
by Patrice Sorokin | May 24, 2021 | Advertising, General Business
If you’ve been on the internet lately, you’ve likely signed up for a social media account. That means you’re busy creating graphics for posts along with videos, reels, stories, and more. While all of these things are important tools for marketing your businesses...
by Patrice Sorokin | May 10, 2021 | General Business, Logos & Marketing Materials
One of the best possible ways to market a business offline is a rack card. Traditionally they were seen in locations that have a lot of foot traffic such as hotels and convenience stores. The name comes from how they were displayed on a tiered rack. A rack card is a...
by Patrice Sorokin | Apr 19, 2021 | Advertising, General Business
I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...
by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business
I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...
