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How Planning Helps Your Business Grow

by Patrice Sorokin | Jun 14, 2021 | General Business

There’s no magic bullet to creating a successful business, but I feel like I’ve discovered the next best thing. When done strategically, it can save time, money and supercharge your business towards its goals. I’m talking about planning. It might seem boring to do and...

Understanding Design: Common Brochure Styles

by Patrice Sorokin | Jun 7, 2021 | General Business, Logos & Marketing Materials

I design a lot of brochures. They’re a great marketing tool to have in your toolkit. Unfortunately, I think they’re a little misunderstood. People generally don’t know how many types of brochures there are available. That’s why I want to discuss them today! When I say...

What is Branding?

by Patrice Sorokin | May 31, 2021 | Branding Basics, General Business

It’s a hot buzzword lately…Branding. Everyone is talking about it and how it can help grow your business, successfully help it pivot and transform how your audience connects with you. The question that remains is what exactly is it? I’m a bit of a “word nerd” I love...

Tips to Create Eye Catching Social Media Graphics

by Patrice Sorokin | May 24, 2021 | Advertising, General Business

If you’ve been on the internet lately, you’ve likely signed up for a social media account. That means you’re busy creating graphics for posts along with videos, reels, stories, and more. While all of these things are important tools for marketing your businesses...

How Graphic Design Can Help Your Business During Every Part of the Sales Cycle

by Patrice Sorokin | Apr 5, 2021 | Advertising, Branding Basics

Ultimately what I help businesses do is sell things or find the right people for them to sell their products or services. I have a pretty good understanding of the sales cycle because of this. The sales cycle is the term used to discuss the process a business goes...
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